EGC Merchandising
Overview
Merchandising Agents for Shopify

This isn't your regular Amazon recommendation.

This is the operating principle.
Every recommendation surfaced by EGC Merchandising arrives with the rationale visible: for the operator, for the customer, and for the next decision the customer makes. Three instruments below, and the brain they all feed.
01
Custom Agents
Live
Plain-language rules, connectors, agentic presets.
02
Re-rank
Live
Collection pages reordered by agents. Every move with its reason.
03
Project Assistant
Designed
The assistant that builds the set on the PDP.
…and the Brain that learns from every decision →
01 · Custom Merchandising Agents

Three agents talk. One decision lands.

Each agent owns a slice of reality, and takes direction in plain language. Wire in connectors, write the rules, save them as agentic presets your team controls.
01Inventory
02Performance
03Search Demand
AGENT 01 / 03
Inventory
The realist of the table.
Knows current stock, restock ETAs, dead stock, capital tied up per SKU.
Live
Connectors
Shopify
Cloudinary
SAP
+ Add connector
Operator rules
If all variants are out of stock, bury the product.
Disregard if there’s inventory, even for one variant.
Agentic presets
✓ Saved as preset · “General Best Sellers”
General Best Sellers
Clearance Push
AGENT 02 / 03
Performance
Knows what pulls its weight.
Knows historical conversion, AOV impact, returning-customer behavior.
Live
Connectors
Shopify Orders
GA4
Mailchimp
+ Add connector
Operator rules
Weight conversion over raw views.
Protect what returning customers reorder.
Agentic presets
✓ Saved as preset · “Conversion First”
Conversion First
AOV Builder
Returning Customers
AGENT 03 / 03
Search Demand
Knows what the market is asking.
Knows keyword volume, AEO answer rates, rising queries.
Live
Connectors
SEMrush
Search Console
Perplexity
+ Add connector
Operator rules
Chase queries trending two weeks straight.
Keep evergreen terms anchored mid-page.
Agentic presets
✓ Saved as preset · “Trend Chaser”
Trend Chaser
Evergreen Terms
AEO Answers First
One substrate. Four sources. Every claim links back.
Shopify
SEMrush
Search Console
GA4
02 · Re-rank
A live collection, re-ranked in production. Every move ships with its reason.
Run
D53020
Collection
lounge-chairs
Ranked
122 · 0 excluded
Duration
154.1s
01
Inventory
→
02
Performance
→
03
Search Demand
→
04
Decision
Live PLP
manual order · before
01
Fibonacci Ava Lounge Chair
02
Fibonacci Anda Lounge Chair
03
Fibonacci Alba Lounge Chair
04
Nexus Lounge Chair
05
Nexus Lounge Chair XL
06
Niche Stackable Lounge Chair
07
Croissant Lounge Chair
08
Balou Lounge Chair
09
Lulu Lounge Chair
10
Pigalle Lounge Chair
Re-ranked
agent order · run D53020
01
Knot Lounge Chair
▲81
02
Amari Low Back Lounge Chair
▲39
03
Ares Lounge Chair
▲34
04
Amari High Back Lounge Chair
▲40
05
Osprey Lounge Chair
▲50
06
Anatra Lounge Chair
▲36
07
Frida Lounge Chair
▲32
08
Cortino Lounge Chair
▲12
09
Arbor Lounge Chair
▲25
10
Amari Vita Lounge Chair
▲38
Knot Lounge Chair · ▲81 · +12% CTR
Highest inventory (360 units) of any product plus 'newprodslaunch' tag
Amari Low Back · ▲39 · +10% CONV
Highest inventory among non-new-launch products (200 units, 6 variants)
Ares Lounge Chair · ▲34 · +9% CTR
'newprodslaunch' tag with very high inventory (102 units, 4 variants)
↳ Open any row. Every decision carries its working.
Run hero · Knot Lounge Chair · Fossil
Knot Lounge Chair
knot-lounge-chair · was #82 → now #01
▲81
Why it moved
Highest inventory (360 units) of any product plus 'newprodslaunch' tag signals operator-prioritized new release; no demand/velocity data available, relying on metadata.
Inventory
360 units
Variants
7 colorways
From price
$2,195
Predicted lift
+12% CTR · medium
Tag
newprodslaunch
Demand signals
Not connected
03 · Project Assistant
A pilot PDP. Customer types a project. Bundle returns with rationale.
Knot Collection · Lounge Chairs

Knot Lounge Chair

A midcentury modern silhouette wrapped in an intricate, macramé-style reef knot weave. Handwoven, durable ropes over a powder-coated aluminum frame. Shown in Fossil; seven colorways.
$2,195
From · 7 colorways
Add to Project
Save
EGC · Project Assistant
v1 · Brain
EGC
What are you working on? I can help you build a set around this product while you keep browsing.
Customer
Putting together a set: two anchor pieces, a complement, and an accent.
EGC
Five pieces that work together below, each with the reason it's in the set.
Knot Lounge Chair × 2
The pair you're already on. Same reef-knot weave as the rest, visually consistent.
Knot Sofa 3 Seat
Same family as the chairs. Scale anchors the seating side of the set.
Knot Ottoman
Pulls double duty: footrest or extra seat, in the anchor's own weave.
Knot Side Table Round 39
The accent. Ties the set together at lounge height.
Anything I should swap?
Add to cart →
04 · The Brain

Every decision compounds.

01
Live
Decision recorded
Every product a run moves writes its decision to the brain: new position, the rationale, the predicted lift.
02
Designed
Outcome measured
Each decision is scored against what actually happened: click-through, conversion, sell-through over time.
03
Designed
Weights adjust
Evaluated outcomes will reweight the signals each agent trusts, per collection, per season, per catalog.
04
Designed
Next run smarter
Every run will start from everything the last one learned. The loop closes, and keeps closing.
The Working Session

See a dry run on your catalog.

Twenty minutes. Your collections, the agents’ reasoning on them, and what the first run would move, before anything touches your storefront.
Book 20 minutes → emerson@egc.nyc